I heard the results of this study yesterday. There seems to be some disturbance among adults that young children that can't read are able to recognize and identify over 30 brands.
I thought it was fantastic proof that little children are learning all the time. What could they really learn if parents have a plan for their education?
Although I can't locate the exact article here is a post I found on a blog.
http://www.parentdish.com/2010/03/12/preschoolers-recognize-power-of-brands-study-says/