Well, it has worked great for me! I've done this with educational videos as well. Yay for mommy's milk! For that matter, I've seen my older kids gain better focus when I give them a snack, or we watch a video during mealtimes. A lot of parents have found success doing flashcards during mealtimes as well. Forming a new habit can be easier if you connect it with something else that is already a habit. Besides, I think babies would rather eat than learn IF they are hungry. Sorry Doman, I do.