Hi ExtremeBartendingDad,
Just to add to nhockaday's suggestion, yes, you might have forgotten to do Step 3 of the installation process (i.e., Content Download).
Kindly note that aside from activating Little Reader and Little Math with your purchased license keys, you need to import your lesson content files too -- otherwise you'll surely end up with just 10 days' worth of lessons!
You may refer to these pages for details on how to import your LR and LM curricula:
Importing content from your Content Discs -
http://support.brillkids.com/index.php/article/how-to-import-content-from-cd-rom - or -
Downloading and importing from your BK Account -
http://support.brillkids.com/index.php/article/little-reader-importing-your-lesson-content** These pages are for Little Reader, but you may also apply the instructions for importing your Little Math curriculum
I hope this helps!