Getting your web page to show up on Google’s search result should be one of the most important objective of every eCommerce website. In a time where Amazon, Target, Walmart are taking over every product search result, that goal can only be achieved by eCommerce SEO.
eCommerce SEO (Search Engine Optimization) is the process of generating internet traffic from popular search engines like Google, Bing, Yahoo… to your eCommerce site. Visibility on search result pages should be the primary target when a website wants to improve its SEO. Some
ecommerce SEO tips below will help your business to form a powerful digital marketing strategy and improve the growth and performance of your eCommerce website.
Meaningful Product Name
Don’t give all of your products the same name only to explain what they are in the product description. Give your product a meaningful name rather than just a meaningless code.
Avoid Manufacturer Product Description
Re-write the description provided by the manufacturer in some way to make it interesting and unique.
Unique Title
Use as little duplicate content as possible in order to prevent diluting the value of the rest of the text in the title tag.
Unique Meta Keyword
Meta tags, including keywords and description, should be entirely unique on every product page. Also, don’t go with irrelevant keyword stuffing into your meta tags.
Unique Meta Description
User are advised to put the same product description that appears on the product page in meta description tag. If you find some difficulty in this, then you can also use short description in meta description tag.
Product Reviews
Allow customers to review products they’ve purchased or comment on one’s they haven’t.
Create Quality Backlinks for your ecommerce website
The more quality sites link to yours, the more relevant your site will look to search engines, which can improve your site’s ranking in search engine results.
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