Here's what we did in addition with YBCR until they were 1. We didn't discuss phonics. A couple of suggestions:
Do exaggerated voices of the characters in the books you read to them, they'll probably think it's funny and look forward to it.
If your child is already reading, you can sometimes read the words out of order and let them correct you, they will also enjoy this. 'The cat went to the cat,' or 'The store went to the cat.' Froodle is a good book with made up words that is a fun read.
If your child is currently learning to read, always follow the words with your finger when reading to them.
Always use subtitles when watching anything. Martha Speaks, Guess How Much I Love You and Arthur are a few books that became television shows. You can see them on Netflix to avoid advertising.
If they love dinosaurs, you can read to them dinos. If they love cats, get anything cat related etc. Get books about things they are currently interested in.
Go to the library or book store on a weekly basis, you don't have to buy anything. Most libraries have a weekly story time and check out their other fun events too. Sign them up for their own library card, have them ask the librarian for help finding books and have them checkout too. They will be in control and learn their way around.
Get a stuffed animal or a similar one to one of their favorite books. They sell Elephant and Piggie and Knuffle Bunny stuffed animals for example.
Read books you like. Your child will see and model your behavior. If you're reading on your phone it looks different, so use a book. When you're at the library, get books for yourself too.
Get music related to books they like. Super Why has a cd and so does Go Diego Go.
Get audio books and follow along with the book.
For older children, you could get magnetic poetry or words and leave them on the fridge. Leave each other messages and see what they come up with.
Get some placemats about things they like, painlesslearning.com and rainbowresource.com are good places to find them.
Have books within reach and read to them daily. If they lose interest quickly, read to them during the day and at bedtime too.