Hi!
Your son is 10 months old right? It's a good age where kids ca't have any pressures on him. so, it's better not to screw at his toddlers stage, if you want to teach you can start but keep a limit on it, so that he may not get confused on what he is learning.
Moreover, there are many video series for phonics and I have came across through a search, just look over it.
https://www.youtube.com/results?search_query=kidoo
https://www.youtube.com/results?search_query=phonics