Dear Existing and Potential Users of “The Soft Way to Mozart”®:
This is the letter regarding our pricing strategy. As you all know, the price of the product/services is very important for our clients. We see the pricing strategy as a leading force for our customers’ learning success.
The scope of the pieces in our music library covers all levels from introductory to professional. Our dedicated learners have successfully used the software and curriculum for at least 5 to 10 years on a daily basis. We find it extremely important for you and your children/students to commit your time and energy to become musically literate.
Until now, pricing for “The Soft Way to Mozart”® has been at an introductory rate. We have offered our product at this low price to give everyone an affordable entry point so they could start teaching piano with the most effective approach. We must now start setting the price more appropriately for the program’s value and outcome.
We keep two important goals in mind:
1. We want you to treat our product as a curriculum you will stay with for at least 3-5 years. We guarantee results and want to see them.
2. We want to grow and improve so that we will be strong enough to fight global music illiteracy and help many children and adults learn music through the piano on a mass level.
Starting February 15, 2012, the price for our software and curriculum will be as follows:
• 6 months = $149
• 12 months = $249
• Perpetual copy = $699
Since Mac users have no choice but the perpetual copy, we will give them a price break, with their perpetual copy only $599.
Because in three months the prices will be subject to another increase, we strongly recommend that you start piano lessons with us today.
All licenses come with free, full customer support and access to our very helpful interactive forum and network.
As for all of our existing customers, for helping us spread the word about “The Soft Way to Mozart”® and for being helpful in the forum, we are offering renewals at the following discounted rate. *In addition, some of you will be candidates for discounted or even free program renewal as it was initially advertised*:
• 6 months = $99
• 12 months = $149
• Perpetual = $499
You can still purchase the program now at the discounted rate, available until the rate changes on February 15, 2012.
We have found it necessary to help talented and dedicated learners around the world get the best music education possible with “The Soft Way to Mozart”® curriculum.
From February 15, our Soft Mozart community is starting a very important policy regarding discounts and price breaks for our members.
Here is what our company can do for you to give you a price break in purchasing our software or subscriptions:
1. New members or parents of our future young learners, who visit our TRY NOW page
http://www.softmozart.com/teaching/how-to-get-started/try-it-for-yourself.html and learn how to play “Ode to Joy” using our Free Download will get a 15% discount for the full version of our program.
You have to record your performance on video, place it on You Tube and Title the video “I learned ‘Ode to Joy’ by Beethoven with “The Soft Way to Mozart”®piano learning software.” In the tags for the video you have to put: “The Soft Way to Mozart”®, pianolearningsoftware and doremifasoft.
2. New members can also video their work with our Note Duration game and Flash Cards or other free materials from the same page or from our SHARE section of our forum.
For that we’ll give a 5% discount for each video (max 2 videos).
3. The letter “I am the perfect candidate for a Soft Mozart scholarship” should be published on your blog, in social networks, and in our forum for our parent/teachers committee to screen and take to consideration. It would give you another 15% to 35%.
4. Our new and existing members are also going to have up to 50% - 60% total discounts for the following activities:
a. Participating in “The Soft Way to Mozart”®learning community. Writing posts, comments, suggestions, sharing experiences. Your posts have to be honest and sincere. We don’t want commercial pitches, but true stories, because we know – we are the best.
b. Participating in “The Soft Way to Mozart”® International recitals in May and December.
c. Spreading the word about our invention in different social networks.
Within one week after the request, all candidates for discounts will be screened by “The Soft Mozart”® Teacher/Parents Committee and given the discount coupons upon the committee’s decision.
Thank you all for being a part of our community. Together we can all change the world one note at a time.
Digg
