Jane, by all marketing standards, we are loosing money
But the ultimate strength of this product is in people's EXPERIENCE in learning piano and effectiveness of the entire process.
Subscribers have to be in touch with us and we have interaction: learners and teachers. We have very powerful, creative community, curriculum, recitals etc, The success of our students is our promotion and this is the most honest and priceless advertisement in fact.
From another point teachers, who buy the program, even buying it for 800, having a bargain. Software works with all systems and brings students to them, students from 24 months to 90 year old. Soft Mozart also SAVING them the students also. For teachers it is a good investment and to sale the program for years to use for couple of hundred dollars is not a business, Taking to consideration that most of the Soft Mozart teachers prefer not to share Soft Mozart with competitors, they are not our best outside promoters.
But they tryyyy
And people who CAN afford 800... Oh, they will investigate everything about invention! They will read and watch before making final derision. And the more they read and learn - the better clients they are, because they understand invention in more depths,
And perfect news is that people, who start as Subscribers will finally receive Perpetual code ! After being with us, learning with us successfully they will get the code and will be our successful graduates. Some will pay much less at the end just for being good students... Some will receive full scholarship just for being talanted or student with special need.
I am not good in marketing, but have feeling that it should be this way. What do you think?
Digg
