There are several programs out on the market really for early reading.
Your Baby Can Read is the one that most know about because it is advertised on television.
Monkisee is another DVD program as well. It works just as well and is less expensive than YBCR.
I have used YBCR and in the process of using Monkisee. Both programs are fun to use. My 4 yr old loved watching YBCR in the beginning. She blew through the first 5 DVD's in a month and a half. She got tired by the 5th DVD because they presented words she already knew how to read and sprinked in words she didn't know but did it way to late into the DVD to keep her interest. So we've put that away for the moment.
Monkisee is another fun program. I say its a cross between YBCR and Seseme Street , Baby Einstein
My daughter loves it. Her favorite right now is the Shapes video. She loves the flashcards. We always play word games with them. Monkisee teaches children more words than YBCR. Not only does it have the videos but there are two DVD's that are tv flashcards. Sort of like having Powerpoint on your tv.
There is also Signing Times which teaches your baby to read and do sign language. Love and Learning for children that are specially abled. I'm sure there are more but those come to mind.
Little Reader is a computer software program. I have honestly felt that having a combo once they get older is very helpful. But if you have a little one you can get some posterboard and cut some nice slized flashcards out of them and put words on them.